From Home Works to Commercial Enterprises in Rug;

Today, rug enterprises are also covered by the enterprises producing goods. With the increase in the need for clay, huge enterprises were established with the effect of mechanization. The general structure of the rugs, which are produced in houses and smells of history, addresses the traditional perspective. It is also a fine work of art. Hand weaving has become traditional with necessities, materials and technical fields but on the other hand it has become scientific with its own rules. Developments that have occurred day by day led to technology.

Textural surfaces in rugs and carpets have been in constant motion with the thought and original interpretation of the artist based on the simplest of traditional materials and methods. Of course, in time, technological developments, materials, colors and use of the opportunities have been developed by fusing.

Efficiency, competition, quality, strategic work, auditing and standards are applied in rug enterprises. Because now rugs have emerged from the home economy. It would be wrong to say that this structure is totally one hundred percent. Rugs and carpets in the style of home economy are still continuing in certain regions of certain countries.

The quality of the product is important for both hand-woven rugs and machine rugs. The choice of raw materials for all-scale production is closely related to the material being designed. Products designed according to customer demands should be in accordance with the required standards and demands. Patterns, sizes, colors and materials should be made in accordance with the wishes and expectations of the customers but should keep the cultural values ​​of the rugs.

In recent years, due to changing marketing methods, it is necessary to find a customer and produce production instead of waiting for customer by producing a commodity. In order to better understand future opportunities and threats, businesses have to act according to what competition conditions require.

In terms of the future of the rug sector or rug enterprises, marketing issues should always be kept under the spotlight. Specialists in this area should use the recommendations of the marketing department well. Furthermore, the fact that intermediary enterprises act out of customer demands and expectations is among the issues that increase customer portfolio in rug production. If the desired products are produced by the customers in terms of quality, the desired performance and standard are captured.